For an innovative New York Fashion Week presentation at the Theory Atelier in NYC, produced by Eyesight Group, we designed a minimalist tri-fold brochure that aligned seamlessly with Theory’s refined aesthetic. Working within their thoughtful and detailed brand guidelines, we crafted a clean, elegant layout that reflected the sophistication of the event.

A standout challenge of the project was designing a custom map to help guests navigate the space. Using multiple reference maps and spatial documents, we carefully compiled, interpreted, and redrew the layout to create a simplified, stylish, and user-friendly guide that maintained both form and function.