We designed this minimalist, tri-fold brochure for an innovative New York Fashion Week presentation, produced by Eyesight Group, at the Theory Atelier in NYC. Working within Theory’s thoughtful and detailed brand guidelines, we crafted a clean, elegant layout that reflected the sophistication of the event and aligned seamlessly with the brand’s refined aesthetic.

A standout challenge of the project was designing a custom map to help guests navigate the space. Using multiple reference maps and spatial documents, we carefully compiled, interpreted, and redrew the layout to create a simplified, stylish, and user-friendly guide that maintained both form and function.