We designed this minimalist tri-fold booklet for an innovative New York Fashion Week presentation produced by Eyesight Group at the Theory Atelier in New York City. Working within Theory’s thoughtful and detailed brand guidelines, we created a clean, elegant layout that reflected the sophistication of the event while aligning seamlessly with the brand’s refined aesthetic.

A key component of the project involved designing a custom event map to help guests navigate the space. Using multiple architectural and spatial references, we carefully interpreted and redrew the layout into a simplified, stylish, and user-friendly guide that balanced clarity with understated visual presentation.